Sales Manager-Nigeria Job Vacancy (Lagos) at ARC International

Arc International, world leader in tableware, is a French private group created in 1825 and located in Arques, France (Pas de Calais). The group’s activities are the conception, production and distribution of tableware products. With manufacturing plants in France, United States, China, United Arab Emirates and Russia but also liaison offices and distribution subsidiaries in many countries, Arc International has a strong commercial presence all over the world.

Job Title: Sales Manager-Nigeria (Lagos)

Location: ARC International - Nigeria

Job description

Prime objectives of the job :

To develop and lead the sales and marketing initiatives in Nigeria in order to increase sales, market share and brand awareness within all the potential distribution networks and for all the brands in the portfolio.

Key responsibilities :

Sales Objectives:-

Designs and implements a sales plan to achieve the GS & MC objectives and follows up on all agreed actions with distributors and key accounts

Establishes sales plans for all Distributors including monthly forecast orders, promotional calendar, launch of new products, extend the sub distributors & retail distribution

Liaises with existing & new distributors to ensure they are selling the agreed range of Arc products. Provides advice and support to ensure that they are providing the right product, at the right margin, with the right service levels to the end customers.

Complete & update market sizing & market sizing – Make analysis , propose actions plan and Competition Analysis (product, pricing etc…)

Liaises with stores and clients (distributors and supermarket chains) to understand their needs and concerns and is responsible for taking action locally to address these issues, seeking advice and support from GM as required

Research new opportunities both in CG & FS, estimate volume and develop a detailed plan on how to include these new customers into our existing distribution network

Establish the annual Budget per countries, channels & entities


Ensures the display of required products in the stores, protecting and promoting the Brands image policy in the territory, reports on all marketing issues to the ID Marketing Department

Defines and implement the core product assortment as well as the category segmentation in assigned territory and by clients, in conjunction with the Marketing department

Build and implement promotion strategies with the Africa Marketing Manager for CG and FS

Define the marketing budget required for the area for CG & FS

Liaises with the Africa /International Marketing to develop and implement promotion and merchandising in all distribution channels including Hypermarket & Supermarket chains, department stores, home specialists and chain stores


Create, maintain and develop a direct relation with the Key Accounts in CG+FS. including developing and updating key account plans

Promotes and sells full ranges and concepts to the supermarket chains, discount stores, the independent retail outlets, Hotel Groups, Restaurants, Resorts, Institutions

 Ensure the payment terms are adhered to and follows up with clients on outstanding payments

Participate in trade shows and other required public relation event

Cross Functional Support:-

Coordinate with the Marketing Division for preparing specific marketing brochures/catalogues to share with Customers.

Co-ordinate with Finance & Accounts to ensure compliance with all financial norms to propose the pricing/ control collections & receivables and be fully responsible for P&L of the CG segment for the region/customers 

Customer Commitment:-

Develop and ensure timely deliveries and superior levels of service to Arc’s customers

Coordinate with internal production team on lead times for production of the assigned products to be supplied for CG customers

Brand Positioning:-

Position the brands based on the nature of their target markets to ensure market coverage is the maximum for distributors/customers

PS: The position is based in Lagos (Nigeria) and reports to Sales Manager (West Africa).

PS:  The above is a brief on the job role.Deatiled Job Description will be provided to the shortlisted candidates.

Desired Skills and Experience

4-5 years experience in sales within FMCG Industry / Food service activities, including experience dealing with distributors within International Group carrying Brand. Alternatively, experience within international brands electric or electronic appliances.

An understanding of trade marketing and positioning products in the mass and retail outlets to maximize sales, with innovative ideas on product positioning

Excellent knowledge on product selling


Bachelor degree in Marketing/Sales or Management (preferably an MBA)

Fluency in English and Nigerian local language is good to have.

How to Apply

Click Here to apply

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