Managers Latest job vacancies in Nigeria Diageo

Diageo is still a relatively young company – we have only existed in our current form since 1997- but our brands and our business have a rich heritage.
For example our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James's Gate brewery in Dublin, going on to create a globally iconic brand

Job Title: Senior Brand Manager –Lager

Location: Lagos
Experience: 5 year(s)

Level: L5 (M1)
Reports To: Marketing Manager-Lager
· Continually identify and quantify new growth opportunities which drive equity and brand growth for the Lager Portfolio at both National and Regional level based on real consumer insights.
· Lead the Lager team to grow the Guinness Nigeria Lager Portfolio aggressively through a relentless drive to deliver breakthrough opportunities.


· Guinness Nigeria plc is a strategically important market for Diageo and for the Global Lager Portfolio being one of the most competitive globally.
· This role focuses on the step-change in investment and management of the Lager Category in Africa and beyond.
· Management and Accountability for implementation of Advert & Promotion spend, Efficiencies and Evaluation across all Brand activities.
· Negotiate cost of 3rd Party Goods & Services suppliers with Procurement.
· Develops & executes plans against strategic growth opportunities.
· Maintains business critical controls & compliance documentation rigorously to ensure complete transparency across the Portfolio.

Leadership and Functional Responsibilities
· Manage the delivery of the Annual Operating Plan through excellent execution of GAME Plans & activities and through determining the allocation of marketing investment budget into activities.
· To grow, develop, and build Marketing Talent in the team such that we contribute unequivocally to GNPlc being the Best Place To Be.
· Create ground breaking and highly effective communications, through creative and content excellence, as well as managing annual media planning for conventional & non-conventional media.
· Ensure strong collaboration within the Lager team and with other African team members in building the trademark & Lager category via new growth drivers and search and spin.
· Inspire agencies, in-market teams & commercial managers to turn Annual GAME Plans into “executable” commercial plans and assist with the development of growth drivers.

Key Accountabilities
1. Develop and execute ambitious recruitment plans for Harp Lager and other brand initiatives to support the Lager ambitions for the future
2. Inspire & develop the rest of the Brand Teams as well as collaboratively support the GNPlc Customer Marketing team ensuring full adherence to Diageo Marketing Code and Digital Code of Practice.
3. Develop the annual Brand Media Plan for conventional & non-conventional media and development of third party strategic partnerships.
4. Lead the development & commercial implementation of annual Game Plan

Skills, Qualifications and Experience Required
· Graduate calibre preferably in Marketing or Business related disciplines. Postgraduate Qualifications an advantage
· 5-8 years proven experience of FMCG Brand Management including creative development and implementation and trade marketing
· Ability to work under own initiative / pro-active leadership
· Commercial judgement & acumen.
· Experience of working on National Activation platforms & understanding of Execution standards required for the demanding consumer.
· Experience at managing key stakeholders nationally & internationally.
· Budget & cost control management

Barriers to Success in Role
· Insufficient Brand Management experience in the Nigerian / Global Beer Markets.
· Inability to manage and influence a cross functional team
· Lack of focus on Executional rigour & detail.
· Lack of imagination, ambition and agility in developing solutions befitting a Market Leading brand in a strategically important priority market.

Working options
· Lagos based with some travels within/ outside Nigeria

Job Title: Senior Brand Manager - Guinness

External Job Description             

Level:         L5 (M1)
Reports To: Marketing Manager-Guinness

· Guinness is a global priority brand for Diageo and it is the #1 beer brand in Africa.
· Nigeria is currently the largest global Guinness market by value.
Functional Capabilities
· Drives pace and agility through instinctively making the right marketing judgment decisions
· Drives value commercially for Diageo and our customers
· Ensures compliance with the Marketing Codes and company policies.
· Strong Financial Acumen.
Purpose of Role
· To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends
· Development and seamless execution of Brand plans both short and long term.
· To ensure that brand plans are developed and executed based on the following
· Lead the deployment and execution of brand strategy & advertising communication founded upon a deep understanding of the consumer.
· Champion the Measurement and Evaluation of all initiatives.
· Monitors brand performance and implements appropriate plan changes.

Key Accountabilities
1. Creates Strategies that Win
a. The Senior Brand Manager supports the delivery of the short and medium term strategic goals of the brand to outperform the competition and delivers against equity targets.
b. Leads the development of a clear vision and simple strategy for the Brand
c. The SBM uses market insights and analytical skills to deliver world class growth drivers which drive equity for the brand and drive brand/ category growth.
d. Strategies are translated into focused, differentiated and commercially relevant GAME plans that can be executed.
e. Stakeholder engagement to deliver brilliant execution
2. Brilliant Execution
a. Brilliant execution and high standards are a way of life
b. Drives fast implementation of big scalable ideas that can be executed brilliantly
c. Innovation and marketing activities that win with customers and consumers are brilliantly executed.
3. Drives pace and agility through instinctively making the right marketing judgement decisions
4. Partners brilliantly with agencies and cross functional teams to deliver breakthrough content and execution:
a. Initiates clear and creative ways of working with the right partners (including customers) in order to generate compelling solutions.
b. The role each partner and internal resources need to play to deliver success is clearly identified.
c.  Authentic, robust relationships are in place and a collaborative spirit across agencies and teams is the norm.
d. Restless in understanding best practices, testing and evaluating how to build.
e. Effective M&E to select and learn from activities proposed.
5. Drives value for Diageo and our Customers:
a. Supports the team in adopting a true performance culture with spikes in both consumer and customer performance. Key performance metrics are delivered through a ruthless focus.

Skills, Qualifications and Experience Required
Ø Graduate Calibre
Ø MBA might be an added advantage.
Ø Minimum 5 years Consumer marketing experience
Ø Demonstrates strategic thinking and translation of strategies into differentiated plans.
Ø Ability to procure and deploy expert resources from colleagues, agencies and partners to create breakthrough outcomes.
Ø ATL development, Media planning and deployment.
Ø Agency Management and Good relationship skills
Ø Cross functional project management skills (strong sales/commercial liaison and teamwork)
Ø Demonstrated capability in brilliant execution and ability to translate strategies to marketing plans.
Barriers to Success in Role
Ø Inability to manage stakeholders, poor project management skills and poor strategic thinking.
Flexible Working options
Ø Extensive travel within Nigeria (approx.30% of the time).

Job Title: Consumer Planning & Research Manager
Level:     L5
Reports To: Head of Consumer Planning & Research


Guinness Nigeria Plc is part of the Diageo Africa and the No. 1 market globally by volume on Brand Guinness. Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company).

Consumer planning has a critical role and responsibility for proactively identifying and driving consumer insights into the business.

Over the last three years the Consumer Planning and Research team has been transformed within the Diageo business moving away from research orientation towards planning with focus on pro-activity, research to drive growth, and actionable consumer understanding and insights.

Purpose of Role

This role is about using research outcome with a focus on consumer and market understanding to drive business growth.


A.   Financial: The role is responsible for the management of Research Budget

B.   Market Complexity: Work across all Nigeria to drive insights that will unlock growth, drive profitability and deliver market share for Guinness Nigeria brands

Key Accountabilities:

· Supports the development of brand  and implementation of brand strategy and communication by facilitating a deep understanding of the consumer (GAME planning)
· Leads regular brand reviews,  actively champions and communicates consumer viewpoint to teams throughout the marketing process and ensuring that the consumer is at the heart of the brand teams
· Effectively facilitates workshops to unlock creative solutions on market and consumer issues
· Develops insights through the rigorous use of 5I's tool
· Ensure consumer and market knowledge is distilled into clear actionable implications
· Manages research agency partners research process through ad-hoc and continuous research projects, while ensuring efficient budget utilisation
· Monitor and communicate trade information (AC Nielsen), volumes and monthly tracker data to the business
· Ensures M&E learning is applied to drive growth throughout the business
· Develops and drives best practice within consumer planning and research

Qualifications and Experience Required

· Graduate Calibre
· 3-5 years experience in Business/Market planning
· Good understanding of market and consumer parameters
· Strong Research agency experience
· Good business strategy /business development experience
· Strong Communication and Interpersonal Skills
· Excellent analytics skills and Commercial acumen
· Ability to inspire and influence others to be passionate about consumers and market
· Ability to translate data into strategic insights and actionable plans
· Excellent project management skills
· Strong facilitation skills

Work Location

The role is based in Lagos and may require some travel within or outside the country

Level:       L6 (MS1)
Location: Abeokuta
Experience: 1 year(s)

A key contributor to the success of our performance ambition is an effective & flexible field sales force demonstrating industry leadership in both volume driving & retail trade development.
The Retail Development Manager (RDM) is the entry level for sales and commercial talent in Guinness Nigeria. Working alongside other RDMs and Business Development Managers (BDMs) in a geographical area; the role reports to an Area Sales Manager (ASM).

Purpose of Role
Supports the business in the achievement of performance objectives through the effective management of a designated sales territory including implementation of all sales activities/programmes in the retail sales territory
Key Accountabilities
· Ensures achievement of the Diageo sales drivers (Quality, Distribution, Visibility, Promotion, Price and Persuasion) at all outlets within territory coverage
· Ensures effective customer/consumer relationship management and business development in trade
· Gain important consumer and trade insights and share with relevant internal teams
· Excellent execution of promotions, ensuring that promotional activity is in the right outlets and well managed
· Responsible for ensuring the retail redistribution standards are adhered to by distributors and Van Sales Men (VSM)
· Accountable for Point of Sale (POS) materials, Chillers, Light signs, etc deployed in retail outlets within sales territory

Qualifications and Experience Required
· Graduate with minimum of 1 year commercial expertise gained in Field Sales or Consumer Marketing
· Understanding of the total alcoholics drinks market
· Brilliant persuasive selling skills
· Good communication skills –written and verbal
· High degree of integrity
· Good interpersonal skills
· Geographically mobile – must be ready and willing to work in any location in the country
· Experienced driver with valid license
· Good computer appreciation skills
· Entrepreneurial mind-set and good business acumen
Barriers to Success in Role

· Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition

· Unwillingness to flex schedule to align with business hours of retailers and distributors.

· Low level of drive or personal leadership

Working options

· Based in a defined geographical area.

· 100 % Field Based

· Some travel to Divisional Office essential.

· Willing to work weekends and late nights

How to Apply

Click Here to Apply

Deadline: 1st April, 2014

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