Diageo Careers for Retail Development Manager


A key contributor to the success of our performance ambition is an effective & flexible field sales force demonstrating industry leadership in both volume driving & retail trade development.
The Retail Development Manager (RDM) is the entry level for sales and commercial talent in Guinness Nigeria.
Working alongside other RDMs and Business Development Managers (BDMs) in a geographical area; the role reports to an Area Sales Manager (ASM).

JOB TITLE: Retail Development Manager

Purpose of Role

Supports the business in the achievement of performance objectives through the effective management of a designated sales territory including implementation of all sales activities/programmes in the retail sales territory

Qualifications and Experience

Graduate with minimum of 1 year commercial expertise gained in Field Sales or Consumer Marketing
Understanding of the total alcoholics drinks market
Brilliant persuasive selling skills
Good communication skills written and verbal
High degree of integrity
Good interpersonal skills
Geographically mobile – must be ready and willing to work in any location in the country
Experienced driver with valid license
Good computer appreciation skills
Entrepreneurial mind-set and good business acumen.


Key Accountabilities

Ensures achievement of the Diageo sales drivers (Quality, Distribution, Visibility, Promotion, Price and Persuasion) at all outlets within territory coverage
Ensures effective customer/consumer relationship management and business development in trade
Gain important consumer and trade insights and share with relevant internal teams
Excellent execution of promotions, ensuring that promotional activity is in the right outlets and well managed
Responsible for ensuring the retail redistribution standards are adhered to by distributors and Van Sales Men (VSM)
Accountable for Point of Sale (POS) materials, Chillers, Light signs, etc deployed in retail outlets within sales territory.


Barriers to Success in Role

Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
Unwillingness to flex schedule to align with business hours of retailers and distributors.
Low level of drive or personal leadership

Working options

Based in a defined geographical area.
100 % Field Based
Some travel to Divisional Office essential.
Willing to work weekends and late nights

How to Apply

Click Here to Apply

Deadline: 5th March, 2014

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