Trade Marketing and Activations Manager Job Vacancy in Enugu at Airtel Nigeria

Job Purpose
To achieve business goals and trade marketing/brand saliency by devising strategies for the specific region, in line with the overall trade marketing/brand strategy and subsequently plan, implement and evaluate the same at the regional /zonal level.

Key Accountabilities
1.  Branding: Ensure Top of Mind Awareness (TOMA) target is achieved within given timelines.
Monitor on-going campaigns & media support and provide objective benchmarks versus completion on Share of Voice/ Share of Equity (SOV/SOE).
Identify and evaluate branding/media opportunities across various channels within the region.
Conduct audit of the various channels to ensure all Branding is as specified.



2.  Point of Sale (POS) Visibility: Ensure Optimum visibility across all channels in the region.
Develop innovative ways of ensuring the brand is visible in the market place in line with agreed Picture of Success (PICOS).

Track and monitor the execution of POS materials at the zonal & regional level; send timely reports to the Head Office
Evaluate and determine Return On Investment (ROI) for all visibility initiatives
Conduct periodic audits with documented reporting to ensure that outdoor materials are up to date and meet specified standards
Plan corrective action should any gaps be identified

3. Product Launch Activation
Design marketing communications launch plan for all new products at the regional level, ensuring speed and reach.
Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means (Brand Activation & POS execution)

4. Brand Communication
Ensure that all communication for the region is simple, easily understood and relevant to the desired target audience
Ensure communication is done in relevant local languages to ensure reach of a wider target audience.

5. Brand & Media Sponsorship
Champion all National Sponsorship initiatives as it applies to the specific region
Identify and leverage suitable sponsorship opportunities to help project brand visibility/generate ROI in the region
Ensure co-branding partnerships are well leveraged in the regions

6. Regional Promotions and activities
Design regional and zonal promotions and campaigns with an objective of improving brand adoption and top of mind awareness amongst target audience.
Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set Key Performance Indicators (KPIs).
Develop evaluation reports on all promotions and campaigns reporting ROI and KPI achievement and
forward recommendations

7. Outlet Activations.
Design and implement a live retail outlet data capture strategy that will be used for effective planning.


Method of Application

Click here to apply

Deadline: 23rd October, 2013

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