Brand Manager Job at Nestlé Nigeria Plc September, 2013

Applications are hereby required from suitably Internal/External qualified candidates to fill the vacant
position of  Brand Manager

Nestlé Nigeria Plc. upholds the principle of Non- Discrimination and Equal Employment Opportunities in its recruitment processes.

JOB TITLE: Brand Manager

Develop and implement the entire consumer marketing programme that builds strong brand equity for one of our brands.  Monitor brand performance and manage the expenditure.


·         Generating compelling consumer insight to develop winning strategies for the brand vs. competition.

·         Development of marketing plans by identifying the key opportunities (incorporating understanding of consumers, competition and external environment) and developing action plans for the brand in line with business objectives.

·         Managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.

·         Responsible for creating engaging brand experience for the brand, through building strong brand ideas at relevant consumer touch points including consumer promotions.

·         Responsible for delighting consumers with products experience on taste and packaging (benchmarked against competition).

·         Reviewing the uplift numbers (actual vs. sales forecast) and recommending action plans as appropriate.

·         Responsible for monitoring & analysing performance including competitive benchmarking.

·         Responsible for proposing optimal marketing budget for the brand. Ensuring investment is properly reviewed and evaluated.


    B.Sc or HND with a minimum of Second class or Upper credit (respectively) in any discipline.
    5 - 6 years’ experience in Branding, Consumer Marketing, Channel & Category Sales Development or Marketing related discipline with Field Sales experience.

·         Must have previous record of success in building brands based on consumer insights.

    Must have 2 years’ experience in Shopper Activation or Shopper Insight functions.

·         Good knowledge of key business functions. - Working Knowledge of core Business Processes, Innovation & Renovation, Product Development.

·         Good Working knowledge of Competition Law.

·         Advanced understanding of Consumer, Market Intelligence sources, Competitive Landscape and Category trends.

Application Method:

Click Here to Apply

Deadline for the application 30 September 2013

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